Accion Politica PCUNista

PCUN’s Electoral and Political Action Program, Accion Politica PCUNista (APP), is dedicated to building Latinx political power through issue-based campaigns, candidate campaigns, voter engagement, and mobilization. We run winning Latinx field strategies for candidates and ballot measures that support the growth of Latinx working families. We believe that power can be built through the ballot. Our voice can change elections and the face of Oregon.  


We support Progressive Latinx candidates, People of Color, and White-Allies championing issues affecting Latinx working families. Through movement champions and endorsements, we increase the representation of BIPOC Latinx elected officials in office to bring issues that impact working families to the top of their governing agendas. Endorsements are also a way to hold elected officials accountable for their promises to us, the voters.


An endorsement at PCUN is an official statement of support for a candidate running for office or a ballot measure. Our members endorse candidates and measures aligned with our values and mission.  Our process opens in January 2024-March 2024. Interested in our endorsement? See the info below to apply.


Step 1: Complete our intake form 


Step 2: Complete the PCUN questionnaire! After you complete the intake form, our team will email you our questionnaire. The questionnaire is due on February 12, 2024

Note: For the upcoming May 2024 election, endorsement questionnaires will be available in January 2024


Step 3: The PCUN team will invite you to an interview scheduled for the last week of February 2024, where our members, made up of farm workers, Latinx families, and PCUN staff, will conduct a series of questions that align with the issues most important to our members. The Endorsement Committee will recommend a candidate(s) to the PCUN C4 Board, who will ultimately decide PCUN’s candidate endorsements by majority vote.


Step 4: Our board votes on an endorsement decision, and we will notify the candidate and their campaign of the decision by March 2024



Issue Campaigns

We fight for policy that reflects our values around social, racial, economic, environmental, gender, criminal, worker, and immigrant justice. We believe change happens when we pass policy that addresses the root causes of oppression.

Voter Mobilization


We believe in the power of the people. We want to live in a healthy democracy where people participate in elections. Traditional campaign models leave Latinxs behind and clash with movement building. Better elections mean changing the way we do campaigns. Our field programs are bi-lingual and bi-cultural. We engage and mobilize Latinx working families. Many of them voted for the first time.

Our Accomplishments

  • 2023 Spring election: Elected Zone 2 candidate Cynthia Richardson to the Salem-Keizer School Board, the second Black woman to lead on the school board. 
  • 2022 General Election- Elected one of the first Latinx congresswomen in Oregon, Andrea Salinas, in CD -6 Oregon’s new congressional district after seeing historical Latinx/a/e/o growth in the Oregon Census. 
  • 2021 Spring election: Elected the first Latinx school board members to the Salem-Keizer School board: Osvaldo Avila (Zone 1), Karina Guzman (Zone 5), and Maria Hinojos Pressey (Zone 7). The Latinx vote has doubled since 2019.
  • 2020 General Elections- Elected two more Latinx Representatives to the Oregon legislature. Wlnsvey Campos, and Ricki Ruiz. Both are also some of the youngest members ever elected.
  • 2019 Spring Elections – Ran two movement candidates for Salem-Keizer School Board: David Salinas for Zone 6 and Raul Marquez for Zone 2 – to potentially become Salem-Keizer’s first Latinx school board members. We knocked on 28K doors and made 4,000 calls to young voters. We lost those races but built critical infrastructure for school board elections. 
  • 2018 Midterms – Re-Elected Representative Teresa Alonso-Leon, Governor Kate Brown, and Representative Paul Evans. We also supported candidates who won their first elections, including Rep. Salinas, Rep. Rachel Prusak, and Eric Swenson for Mayor of Woodburn.
  • 2018 Primary – Passed a $619.7 Million School Bond in Salem-Keizer District during an off-year and May primary. The numbers showed that the precincts APP knocked, and the Latinx vote more than doubled from 2017.
  • 2017 – Led the charge to elect one of Oregon's only Latinx majority school boards by Electing Laura Isiordia and Anthony Medina.
  • 2016 – Ran a parallel campaign for Teresa Alonso-Leon in HD 22. We knocked on 16,000 Latinx doors in the district. A historical race that led to Woodburn's first migrant indigenous Latina Legislator.

Our 2024 Objectives

  • Mobilize Latinx Voters in: 
    • Congressional Districts 5 and 6
    • House District 22 
    • General Endorsements for statewide and federal positions 
    • Campaign Finance Reform Ballot Measure